![]() ![]() Yeah, you read that right: Google is expected to pay Apple up to $20 billion in 2022 alone to retain the right to be the default Safari search engine.īut why would Goole pay so much money for this privilege? In 2017, it was estimated at $3B in 2018, $9B in 2020, $10B and it is projected to be worth $18-$20B this year.” 9to5Mac Since then, the sum is believed to have steadily increased. “We got a glimpse into this arrangement way back in 2014, when a court case revealed the sum to be $1B, which at the time comprised a percentage of the revenue generated – apparently 34%. 9to5Mac has an interesting report on the sums involved: ![]() The second reason Apple defaults to Google as the search engine in Safari is that Google pays Apple an insane amount of money to have its search engine be the default search engine on Safari on the iPhone. And Apple wanted iPhone users to get the most relevant search results to them when searching the web on the iPhone.īut that’s only half the story about why Google is the default search engine on iPhone…. Yes, other search engines, like DuckDuckGo, have improved greatly in recent years, but Google is still king. Whether you love Google or hate them, you have to admit their search engine is second to none. The first reason the iPhone defaults to the Google search engine has a lot to do with user experience. Ever since the Safari mobile browser debuted on the original iPhone it has defaulted to using the Google search engine.īut why? Reason #1: Google Is The Best In Search We couldn’t ever see the company doing this today.Īnd the final way Google and the iPhone were intertwined from Day 1 was via the Safari web browser. Yep, Apple shipped the first iPhone with a dedicated YouTube app built-in. The second way the iPhone and Google were entertained from Day 1 was via another app: YouTube. Since it used Google Maps, we’re a little surprised Apple just didn’t name the app itself “Google Maps.” The first was the Maps app, which at the time used Google Maps. The moment the original iPhone debuted in 2007 it had three major Google services baked into the iPhone’s operating system. Here’s what you need to know… Pin The iPhone And Google Have A Long HistoryĪpple’s iPhone has been entwined with Google ever since Steve Jobs first launched the device back in 2007. So why would Apple default to using the company’s search engine? It’s a good question with a pretty basic–but interesting answer.Īfter all, Apple is a very privacy-focused company and Google is not. Recently a friend asked me “Why does iPhone use Google?” What he meant by that is why does Apple’s Safari browser on the iOS operating system that runs on the iPhone use Google’s search engine by default? Wondering why Google is the default search engine on the iPhone? Money. ![]()
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